Leadersdirect Thinking

Laurus Nobilis

Laurus Nobilis has 11 years of experience in FMCG business. He has been working primarily in Sales and Supply Chain. Since 2007 he is running the www.biz-development.com web site dedicated to development of managerial skills and knowledge, necessary for the business running.

 Articles by this Author

Balancing The Pricing Strategy

Wherever we go, or whatever are we do, we come across to different products or services that we need, in order to satisfy our needs Our whole life is composed from many needs, from elementary, like food or clothing, leisure expenses, like coffee with friends or going to the cinema, until the large assets, like a car or a home

Risk Assessment And Management

Entrepreneurship is defined as set of different activities that consist the business development These activities are starting with idea, project development, evaluation, investment, development, start-up, expansion, harvesting, re-evaluation and cycle improvement

Sales Boosting of Fast Moving Consumer Goods

During my career I had the opportunity to work for non-profit as well as for profit-oriented company I must say that the difference is huge

Route Visit Planning

The sales department has specific tasks to obtain in the market Sales need to visit customers periodically, check the credit, generate order, follow up the deliveries of products, present the new product or promotion, merchandise products, negotiate a new position, handle a different complaints, etc

Out of Stock

Probably every one of us was many times in situation that we entered to the retail outlet and that we realized that the product that we looked for is missing First we will feel unease and we will start looking around, hoping that the layout of store has changed, so our product is at other place

Basic Presentation Skills

Presentation is a communication process of transmitting the message from the presenter to the audience This message can vary in length and complexity

Expanding the Market Footprint

Every product has its life span that passes through 4 phases: Development, Expansion, Harvesting and Decline The goal of every product owner is to build successful product that will succeed in the market

Coaching For High Performance

Coaching is a term that is used very frequently in many areas of human activity: sport, school, work or even family There is a misunderstanding what is the difference between Training and Coaching

Positioning and Merchandising in the outlet are a part of a process of presenting the product to the consumers Good positioning is the key of the success in selling the product

No popular authors found.
No popular articles found.