Negotiation and Negotiating Skills are some of the most sought after sales training courses People seek out negotiation tips, negotiating strategies and scour the web for processes to win against the 'other' person in a negotiation

In my previous two articles, available on this site, I looked at how you as a service business can articulate your USP So how can you pull this all together

In part 1, I demonstrated it's not all about sales training Sometimes sales can be increased by developing your companies uniqueness

It's not always about sales training The most common mistake I see with Services marketing is the 'it's all about me syndrome'

I was reminded of a simple way to make more sales and develop a long term relationship with prospective clients via an email I received a few days ago from Virgin Wines They have me on an email list from a few months ago when I purchased a one off set of wine as a present