The ability of an organization - business, government, not-for-profit - to respond quickly to events that can rapidly spiral into critical business issues can be the difference between keeping a company’s doors open and shutting them up – perhaps permanently When a disaster strikes, be it the collapse of some or all of the electricity grid or the emergence of an exotic bug like SARS, a company that can quickly respond to events that none of us can fully anticipate can make all the difference between a business ‘disaster’ with long-term, lasting consequences and a short-term glitch that affects a company’s bottom-line, but doesn’t necessarily erase it