Leandro Herrero
Dr Leandro Herrero practiced as a psychiatrist for more than
15years before taking up senior management positions in several
pharmaceutical companies. He is co-founder
and CEO of The Chalfont Project Ltd, an international firm of
organizational consultants. His books include: The Leader with Seven Faces, Viral Change and New Leaders
Wanted: Now Hiring!, all published by meetingminds.
Articles by this Author
Competing on "The Place"
- By Leandro Herrero
- Published January 26, 2008
- Organizational Culture
- Unrated
Companies are often tempted to define themselves solely by WHAT they do. This article explains that competing on HOW they do it, and therefore how they are organised, may turn out to be even more important.